Scholarly publishing has been an industry which has often been associated with terms such as ‘old school’ or ‘traditional’. However, with recent developments within the industry over the past couple of years, people making such assumptions should absolutely reconsider. Academic publishing has been adapting for new digital platforms, concepts such as open access are gaining more acceptance, opportunities for growth are rapidly increasing, and social media networking is becoming a norm in the industry. All of these changes are accompanied with the need for data. Without the proper use of data, adapting to the trends of scholarly publishing is simply impossible and becoming data-oriented has simply become a necessity to become successful in the industry.
1. Cost Efficiency
As academic publishing continues to evolve in many ways, cost efficiency is always seen as a vital goal. Librarians and academic publishers are often analyzing the impact of specific metrics. Metrics such as usage, cost per download, and denials are tracked on a daily basis in order to properly analyze the performance of a journal. In order for publishers to have track of all their metrics at the right time, having data on hand becomes a matter of efficiency and saving unnecessary costs.
2. The Rise of Open Access
Anyone who has been following the latest updates on scholarly publishing is fully aware of the growing acceptance of open access. As open access trends, it becomes crucial to attract the best scholars in the academic publishing industry. However, that is only possible with a good overall view of your data. By attracting the best authors with detailed and promising data, publishers increase their opportunities by receiving more content and networking with more prestigious academic institutions.
To learn about other ways how scholarly publishing is becoming more data-oriented, stay tuned for our next blog!