As 2017 ended, analyses of the initial pilots for Remarq® revealed how effectively the product increases engagement for readers, to the benefit of editors, authors, and publishers.

In some cases, we compared a number of measurements before and after activation of Remarq. We were able to compare Remarq journals to non-Remarq journals in portfolios where Remarq was only placed on a subset of titles. Using the first 60 journals employing Remarq as the population, we found a both a comparative effect and a portfolio effect.

The comparative effect relates to how Remarq-enabled journals compared to journals without Remarq in the same publisher portfolio. The differences were impressive:

  • Users returned for 3-4 times as many sessions on Remarq-enabled journals
  • Users of Remarq-enabled journals made twice as many article visits
  • Users spent 27% more time on Remarq-enabled titles
  • Remarq-enabled journals attracted three times more unique users
  • Users of Remarq-enabled journals were 36-64% more likely to visit on any particular day

We also noted a “portfolio effect,” which we define as the general lift a portfolio receives by using Remarq to support readers as they explore titles in the same portfolio. One general observation we’ve been able to make is that readers do indeed visit related titles in a publisher’s portfolio, either by following citations, heeding article recommendations or alerts, or using search tools.

  • After activating Remarq, portfolios experienced a 10% lower bounce rate, for both new and returning users
  • Once Remarq was deployed, readers consumed 7-14% more full-text articles across a portfolio

One of the more interesting findings involves the question of “depth of read,” a measure of engagement that editors and authors both care about. After all, if readers only skim an abstract, that’s not deep engagement with content. With only superficial reading, important nuances can be lost and critical data missed. Our analysis showed that:

  • On Remarq-enabled journals, users spent 21% more time on full-text, while spending 15% less time on abstracts

Our conclusion is that Remarq’s toolset encourages deep reading, making delving into articles more rewarding as users can markup articles, share content and snippets, and collaborate around ideas and key elements.

These early data are certainly promising. Results will vary over time and depend on the level of engagement your audience already has with your content. However, we’re encouraged that Remarq is helping journals perform better when compared to non-Remarq journals in the same portfolio, while also improving performance across portfolios when deployed generally. We also feel that as Remarq becomes more widely adopted and makes collaboration more commonplace and viable generally, these trends are likely to improve.

If you’d like to know more about Remarq and how easy it is to adopt, please visit http://remarqable.com or contact us.