RedLink’s innovative SiteLeads™ is now live with a number of publishers, who are using this unique tool to identify organizations of all types seeking their content but not currently licensing it.
SiteLeads™ allows publishers to identify institutions generating traffic to their sites, preview trends in denials and potential usage, place these in context within their current customer base, and unlock promising leads to pursue with data-driven sales tools.
Using a proprietary technology that ensures accuracy and broadens the market in new ways, SiteLeads™ promises to liberate sales people from manual processes, cold calls, and uncertain leads, helping them to focus their efforts on potential customers with demonstrated demand.
During a two-month beta period prior to launch, a number of pleasant surprises emerged around the SiteLeads™ data:
- The data normalized quickly, usually in about one week
- The lists of leads were longer than we’d expected
- The lists of leads were spread across the customer types publishers often seek, including international and corporate customers
To find out more about SiteLeads™, please contact us.