In our previous blog post, we explained how different factors are making research much more adaptable and responsive. Here are some more ways how research is advancing.

Mobile Research

Our phones have become far more important to us than they ever were. From acting as our schedulers, alarm clocks, financial management tools, to our social media handles – the capabilities of smartphones opens many opportunities. As a result, mobile ethnography has become a pivotal aspect of research. With compressed timelines and lower costs – mobile research allows video chat, polls, and other tools. Overall, this entire process provides a less costly and efficient process than on-site practices.

Social Media

Just like our smartphones, social media has become a major part of our lives. From posting our experiences on Facebook to tweeting our thoughts, the impact of social media has now limits. Similarly, research is also strongly impacted by social media in two ways. Social media platforms such as video sharing, blogging tools, and social networking services have been immensely essential to scholarly collaboration. However, not just limited to scholarly collaboration, social media has also become pivotal in gathering qualitative data as well. Leading researchers to creative practices on collaboration and data-gathering, the growing impact of social media is undeniable.