Making the Build or Buy Decision for Usage Analytics


Is it wiser to build a usage analytics systems internally? Or is it smarter to buy something on the commercial market? This case study provides quantitative and qualitative guidance that can help your management, sales, and technology teams tease out the issues and make the right choices.

RedLink’s Publisher Dashboard is a popular commercial choice, and we’ve helped dozens of organizations through the decisions in this area.
We’ve learned how they size up the choices, and even what they come to appreciate or regret about the path they ultimately choose. Most importantly, we’ve learned that if you go in with your eyes open, mistakes can be avoided or minimized.

Please fill out the form below to receive your free analysis of the build or buy decision for usage analytics.

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